Fix & Flip
Process

How we approach buying, renovating, and exiting residential flips — process over hype.

By DJay Holdings ·

Start With the Deal, Not the Drama

Fix & flip for us is a disciplined sequence: find a property that is underperforming relative to nearby updated homes, underwrite conservatively, renovate to a competitive standard, and exit through a clear listing strategy. We do not publish ARV or profit projections on this site.

1. Sourcing

Deals arrive through MLS, off-market conversations, agent referrals, and wholesaler introductions. We also welcome sellers who contact us directly via We Buy Houses or contact.

2. Underwriting

We review condition, likely rehab scope, neighborhood comps, and exit options. If the risk or timeline does not fit, we say no. Fair underwriting protects sellers and partners as much as it protects us.

3. Renovation

Scopes range from cosmetic refresh to fuller systems work. Timeline targets are typically in a 4–8 week window depending on permits and material lead times. Quality finishes matter — the home has to compete with updated comps.

4. Exit

When we sell, we often use a dual approach of FSBO and MLS so the property gets appropriate exposure. Some acquisitions become holds instead of flips when that is the better long-term fit — see long-term rentals and short-term rentals.

Where We Flip

Active focus includes Orlando / Central Florida and Louisville. For strategy detail, read Fix & Flip.